National Retailer Co-opts Portland Daddy Blogger's Tag Line

REI ripping off my cool stoke attitude isn't so bad for at least they sell gear I use. Once Disney starts using the Stoke Sloth to market itself we, as a society, are doomed. Or maybe not. Big Hero 6 was an okay movie.

I went into REI today and discovered the national marketing department has been reading Portdaddia.

The company now thinks it will proclaim stoke in order to sell merchandise.

I know I don't have much recourse about this, but, hey, when it comes to authentic stoke proclamation you, the enlightened reader, know that there is only one true source of the real deal, the cosmic yell of pure joy and gratitude that comes from Portdaddia.